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The ultimate digital marketing jargon buster

Taylor | 3/1/2020 7:46:00 AM| (6347) View Count

We always try our hardest to avoid using confusing technical terminology, and endeavour to explain everything in plain English. But there is just so much jargon out there that goes together with acronyms and abbreviations that can be difficult to make sense of if you’re not overly familiar with the web. So in this post we’ve covered a whole bunch of words and phrases digital-marketing related to help eliminate the confusion. You can even click here to download the list as a PDF - why not pri...

Optimising your web copy for Google

| 1/5/2020 6:25:00 AM| (1511) View Count

Ever wondered how can you create web copy that ranks well with Google, while also persuading your potential customers to take action? That’s what SEO copywriting is all about, and in today’s post, we’ll be sharing some of our most valuable tips with you…

Why do you need a responsive website?

| 12/6/2019 7:20:00 AM| (1443) View Count

Nowadays we are so heavily reliant upon technology that it's hard to believe so many small businesses are yet to adopt an online presence. A well-built and well-optimised website can help you to target a wider audience, reach more potential customers through Google and other search engines and get ahead of the competition. So why are so many business owners opting out of what we consider to be a necessary tool in today's increasingly integrated marketing environment?

Copywriting with Google in mind

| 11/5/2019 8:01:00 AM| (1419) View Count

Copywriting in any sense can be a challenging task. But when writing content for your website, not only must you endeavour to impress your potential customers, you'll also need to kiss up to Google if you want to earn yourself a place on the first page of those search listings.

Should I Google My Own Business? - Part 1

| 10/8/2019 3:30:00 PM| (1137) View Count

Let’s face it; we’re all guilty of Googling our own businesses occasionally. For some of us it’s a vanity thing; we want to know that we’re performing better than our competitors are. For others, who may be spending substantially on SEO services, wanting to check up on the web company in question and making sure that they’re delivering what was promised, is fair enough! But could Googling your own website be doing more damage than it’s worth…?

Optimising your website structure for search (Part 1)

| 8/5/2019 9:05:00 AM| (2383) View Count

In our recent series of SEO tips, we recommend bringing your content in line which the related Google searches by dropping in your most relevant keywords wherever possible (and where appropriate). Your page names, which form the basis of your website’s navigation structure, are an important element of on-page SEO, and should be optimised in the same way...

How to find free images and avoid copyright infringement demands

Chris | 5/19/2019 8:18:00 AM| (1937) View Count

A lot of small-business owners are unaware that most of the images you find on Google are licensed for use, and that it is considered illegal to use any image that holds a copyright without the owner’s permission or without purchasing a license for its use. What could happen if you use a copyrighted image on your blog or website, and what can you do to avoid the consequences?

Optimising images for Google

| 4/24/2019 5:10:00 AM| (1778) View Count

While their main objectives are to add visual appeal and to support and strengthen marketing messages, images can also have a positive impact on your SEO strategy. So for some useful tips on optimising your images for Google search, keep on reading…

Free Online Resources Worth Knowing About

Jason | 3/13/2019 5:44:00 AM| (3612) View Count

It’s unbelievable how much free software there is out there. In fact, you’re pretty spoilt for choice so the following is what we believe to be ‘best in class’.

5 'black hat' SEO tactics to avoid!

| 4/19/2018 10:23:00 AM| (2022) View Count

Some website owners use 'black hat' SEO techniques to increase their visibility in organic search engine results, but typically end up doing their website more harm than good...

Back to MAD4

The ultimate digital marketing...

3/1/2020

We always try our hardest to avoid using confusing technical terminology, and endeavour to explain e...

Optimising your web copy for G...

1/5/2020

Ever wondered how can you create web copy that ranks well with Google, while also persuading your po...

Why do you need a responsive w...

12/6/2019

Nowadays we are so heavily reliant upon technology that it's hard to believe so many small businesse...

Copywriting with Google in min...

11/5/2019

Copywriting in any sense can be a challenging task. But when writing content for your website, not o...

Should I Google My Own Busines...

10/8/2019

Let’s face it; we’re all guilty of Googling our own businesses occasionally. For some of us it’s ...

Optimising your website struct...

8/5/2019

In our recent series of SEO tips, we recommend bringing your content in line which the related Googl...

How to find free images and av...

5/19/2019

A lot of small-business owners are unaware that most of the images you find on Google are licensed f...

Optimising images for Google

4/24/2019

While their main objectives are to add visual appeal and to support and strengthen marketing message...

Free Online Resources Worth Kn...

3/13/2019

It’s unbelievable how much free software there is out there. In fact, you’re pretty spoilt for cho...

5 'black hat' SEO tact...

4/19/2018

Some website owners use 'black hat' SEO techniques to increase their visibility in organic search en...