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mad4
Archive by author: TaylorReturn
Taylor James – Aspiring marketer and writer who is a strong believer in the power of magpies. Constantly fascinated by the world of marketing and design, she’s an avid list-maker and tea-drinker. A writer by day and a reader by night who finds magic in the power of words. A proud Welshie living in England and is not quite sure how she feels about referring to herself in third person. In a former life she worked as a Staff Nurse after training at the University of Birmingham.
MAD4 Right Now – Content writing, Nestle’s Caramacs and Zumba.
MAD4 Trivia – Can fluently (and proudly) rap about American history AKA all 43 songs that make up ‘Hamilton the Musical’.
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An Insider Look At: LinkedIn

An Insider Look At: LinkedIn

The clue is in the name with ‘LinkedIn’. It’s a way of connecting and keeping ‘linked’ with the professionals of the working world. It’s the quieter cousin of the larger social media sites and maybe this is due to the professional nature of its users. LinkedIn is a great tool for networking, and well-used platform for brands, recruiters and those seeking work.
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An Insider Look At: Instagram

An Insider Look At: Instagram

For those of us who have been on board with Instagram since the early days in 2010, it’s hard to believe that it’s now nearly EIGHT years old! What started off as a quirky little app to share your life in pictures, has developed into a dynamic, sensational social media platform with over 800 million users. Thanks to Facebook acquiring Instagram for around $1billion in 2012, and the addition of multiple different features and brand-partnerships, Instagram has continued to grow rapidly.
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An Insider Look At: Twitter

An Insider Look At: Twitter

Like many things in life, Twitter shouldn’t be taken too seriously. That being said, with the new President of the United States repeatedly taking to Twitter in a scary, potentially fatal war declaration with Kim Jon-Un, we can’t help but wonder if social media has evolved to the point of no return… Twitter can however be a fantastic tool for your business if you use it right, but to be able to do that, you need to understand what it is and how it works.
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An Insider Look At: Facebook

An Insider Look At: Facebook

Let’s face it, there aren’t many of us who aren’t clued up to the world of Facebook. Since 2004, Mark Zuckerberg (who was just 19 at the time)’s multi-billion-dollar invention has taken the whole world by storm. Initially known as ‘The Facebook’, it started off as an online directory that connected people through social networks at universities, specifically at Harvard. Over the last thirteen years, it has evolved into an almost unrecognisable platform for not only people looking to conne...
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A Social Media Series – Part Four Google Is Your Friend – Part Two

A Social Media Series – Part Four Google Is Your Friend – Part Two

If part one of this post wasn’t enough to open your eyes as to why Google can be such a great tool for small businesses, part two is going to elaborate further into two very important parts of Google’s interface. Both are widely used by businesses and marketers across the world, and that should make you want to make a beeline for your laptop to get started with this Google business.
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A Social Media Series - Part Four - Google Is Your Friend - Part One

A Social Media Series - Part Four - Google Is Your Friend - Part One

If you’re new to the world of social media and you’ve been following our social media series, waiting with baited breath for our next blog post; you may be feeling a little overwhelmed with all the new information. Or in contrast, you may have taken every piece of advice we’ve given you, got on board with it all and are eagerly anticipating our next post. Well here it is!
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A Social Media Series - Part Three - In It To Win it: Some Tips To Get Started On Social Media

A Social Media Series - Part Three - In It To Win it: Some Tips To Get Started On Social Media

So, with our help, you’ve finally come to the realisation that you’ve got to be in it to win it. You feel good. You feel inspired. This is going to do wonders for your business, you tell yourself. You’re quite excited about seeing the likes flood in and having some fun conversations with your clients. You feel positive. You sit down at your laptop. Now where do you start? We’ve put together some tips and tricks firstly to get you started on social media.
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A Social Media Series - Part Two - Three: It's The Magic Number

A Social Media Series - Part Two - Three: It's The Magic Number

It’s time to talk about the big three, and no I don’t mean The Bee Gees or the Harry Potter trio. It can be easy to over-complicate things when it comes to running your business’ social media accounts. Equally, it can be just as easy to neglect your accounts from posting quality content. You’ll find multitudes of information online about how to effectively run your social media accounts, although many of the articles/blog pieces you come across will give conflicting information and some of i...
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A Google Masterclass by Jason Ayers

A Google Masterclass by Jason Ayers

Firstly, we’re sorry it’s taken so long to organise another Google masterclass. After speaking to lots of new and potential customers recently who have all reported a loss in positions, we thought it was about time we put on another session to help you get ahead in Google. There is no doubt about it; the rise of digital marketing has resulted in many changes in the way Google operates. That means it’s more difficult than ever to ensure your business is easily found on the first pages of Go...
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A Social Media Series - Part One - Is Social Media Still Relevant for Small Bussinesses?

A Social Media Series - Part One - Is Social Media Still Relevant for Small Bussinesses?

Social media is a phrase widely used over the last decade. People have started to use it vaguely to describe more or less any type of website, however; this is not the case. Let’s break it down and into layman’s terms to gain a better understanding.
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12/6/2019

Nowadays we are so heavily reliant upon technology that it's hard to believe so many small businesse...

11/5/2019

Copywriting in any sense can be a challenging task. But when writing content for your website, not o...

10/8/2019

Let’s face it; we’re all guilty of Googling our own businesses occasionally. For some of us it’s ...

8/5/2019

In our recent series of SEO tips, we recommend bringing your content in line which the related Googl...

5/19/2019

A lot of small-business owners are unaware that most of the images you find on Google are licensed f...

4/24/2019

While their main objectives are to add visual appeal and to support and strengthen marketing message...

3/13/2019

It’s unbelievable how much free software there is out there. In fact, you’re pretty spoilt for cho...

2/21/2019

The clue is in the name with ‘LinkedIn’. It’s a way of connecting and keeping ‘linked’ with the...

2/10/2019

For those of us who have been on board with Instagram since the early days in 2010, it’s hard to be...

1/15/2019

Like many things in life, Twitter shouldn’t be taken too seriously. That being said, with the new P...