|
mad4
Archive by author: JasonReturn
Jason ‘Keywords’ Ayers – A ‘non-geeky SEO geek’ as he calls himself. Exposed to the marketing world for 20 odd years, with well over half now spent in an online environment. Believes in removing the smoke and mirrors that surround much of the digital world making it accessible to as many people as possible.
MAD4 Right Now - SaaS, loud dance music and Branston Pickle.
MAD4 Trivia - Used to go by the name of DJ FatBoyFat (still does sometimes).
RSS
Free Online Resources Worth Knowing About

Free Online Resources Worth Knowing About

It’s unbelievable how much free software there is out there. In fact, you’re pretty spoilt for choice so the following is what we believe to be ‘best in class’.
Read More
SEO Checklist; 9 Tips for 2017

SEO Checklist; 9 Tips for 2017

Google uses an excess of 200 signals to rank websites, and unfortunately no one knows exactly what they are. The below pointers are based on many years of testing and research, and while this is by no means an exhaustive list, these are a few of the main points to consider.
Read More
Google's getting tough on non mobile-friendly websites

Google's getting tough on non mobile-friendly websites

Google said at the start of 2016: Starting 21st April we will be expanding the use of our mobile-friendliness as a ranking signal. This change has affected mobile searches in all languages worldwide and will continue to have a significant impact on our search results.
Read More
Optimising your website structure for search (Part 2)

Optimising your website structure for search (Part 2)

If you managed to catch Part 1, you should already have a good understanding of what it takes to create a good website structure. But as it is such a central part of your website (and since we’re a generous bunch!), we’re going to share a few more tips that will help you to develop a structure that both Google and your end user will love.
Read More
What is meta data and why is it important?

What is meta data and why is it important?

Adding meta data to your website is one of the things you can do yourself in order to optimise your website for search. This post looks at three of the most important meta tags out there, and why you should use them on your website, whilst also providing some tips on how to maximise their SEO value.
Read More
What is on-site SEO?

What is on-site SEO?

There are several factors that can affect your website’s rankings in search engine results pages (SERPs), both on and off-site. On-site SEO encompasses a range of different processes that can help to boost your website’s position in the SERPs, most of which you can take care of yourself. We’ll be covering the basics of on-site SEO in today’s post, going into more detail about the specific tasks you can perform in the weeks to come...
Read More
7 features to look for in a CMS

7 features to look for in a CMS

Choosing the right content management system (CMS) for your website can be difficult, especially if you’re not entirely sure what to look for. Here’s a list of 7 things you should consider before making a decision.
Read More
Content management systems; open source vs proprietary

Content management systems; open source vs proprietary

Your website should be easy to use; not just for the end user, but the administrator as well. Much of this is down to the CMS within which it is built, which begs the question; should you go for an "open source" or a "proprietary" provider? Read on to find out...
Read More
6 reasons why Google loves responsive web design

6 reasons why Google loves responsive web design

When it comes to improving user experiences, there are simply some things responsive design can offer that the alternatives can’t. Here’s why Google recommends responsive design.
Read More
Do you know how search engines work?

Do you know how search engines work?

How many times have you landed on a webpage without really knowing when you started searching exactly what you were looking for? Search engines like Google allow us to locate specific information on the vast expanse of the internet, and without them it would be pretty much impossible to browse the web without knowing the exact URL of each of the pages you want to visit. 
Read More
Page 1 of 2 FirstPrevious [1]
11/5/2019

Copywriting in any sense can be a challenging task. But when writing content for your website, not o...

10/8/2019

Let’s face it; we’re all guilty of Googling our own businesses occasionally. For some of us it’s ...

8/5/2019

In our recent series of SEO tips, we recommend bringing your content in line which the related Googl...

5/19/2019

A lot of small-business owners are unaware that most of the images you find on Google are licensed f...

4/24/2019

While their main objectives are to add visual appeal and to support and strengthen marketing message...

3/13/2019

It’s unbelievable how much free software there is out there. In fact, you’re pretty spoilt for cho...

2/21/2019

The clue is in the name with ‘LinkedIn’. It’s a way of connecting and keeping ‘linked’ with the...

2/10/2019

For those of us who have been on board with Instagram since the early days in 2010, it’s hard to be...

1/15/2019

Like many things in life, Twitter shouldn’t be taken too seriously. That being said, with the new P...

12/3/2018

Let’s face it, there aren’t many of us who aren’t clued up to the world of Facebook. Since 2004, ...