We’ve been banging on about this for ages now.
It is hugely important that you have a mobile friendly website. I’ll repeat this a little louder just to make sure: It is hugely important that you have a mobile friendly website.
There is no getting away from it. However, it’s astounding how many sites out there are still not ticking this massive SEO box.
Google said at the start of 2016: Starting 21st April we will be expanding the use of our mobile-friendliness as a ranking signal. This change has affected mobile searches in all languages worldwide and will continue to have a significant impact on our search results.
This was a huge change and it all comes down to one thing – whether your website is fully optimised for mobile devices or not.
If your website is not optimised (so mobile responsive or simply ‘responsive’) then it will drop in google rankings, if it hasn’t already. This will have a negative impact on any business where Google and the web are important to the generation of sales and new business enquiries.
In 2015 we suggested that people at least be aware of what a responsive website (click here to find out more) and some listened. By and large, most modern websites now are already responsive to mobile devices and but not all.
As more people are becoming concerned with this Google have even created their own tool which you can use to see if you site if mobile friendly or not. If it is, then great you are in Google’s good books. If not, then this will be holding you back in Google’s search results.
If your site is mobile friendly already then you are all set for 2017, but if any of your content is not optimised for mobile devices, then you need to consider getting your site updated or renewed.
Until mid-2016 your search engine results pages (SERPS) have been looked at as separate entities between mobile devices and desktop devices. If you perform badly on mobile devices it has not had a negative impact on your normal desktop searches, but now these changes are in place the results are aggregated (mobile & desktop) so if you are not fully responsive it will drag you down in desktop searches. Bad news!
It’s not all bad news though as modernising your website to be mobile friendly meets the needs of perspective customers more and more and will ultimately lead to more website traffic and business for your company and there's a lot to like about that.
Sometimes you can actually tweak the website you already have and it will pass Google’s test. With older websites (three or four years old or more) then there may be more work required. Ask yourself this question ‘If Google doesn’t like my website as much as it does my competitors, whose site will be higher up the listings?
For more advice or to simply see if there is a quick fix for your site, call us on 01242 220320.