Recently, more and more people are asking about what they can or should write about on the web. What sort of content are users looking for? What content is Google looking for?
Sitting there with a blank Word document can often pose a problem. It’s quite easy to look at someone else’s work and make comments and amends, but starting from scratch is often a problem for people.
I once heard that a blog should be considered as a ‘virtual soapbox’; not necessarily a forum to air your dirty laundry, but somewhere you can spout off about things you know about. I think I agree with that - a blog is generally a good place to quickly pass comments that people may find of help and use to them.
So, when it comes to looking for inspiration, what are the best topics that you can comment on? Well, for anything web design and digital marketing related, take a look over a few of the articles on this site. For writing content for your own website, whether you're a cat-food salesman or a holiday provider, here are a few ideas that spring to mind:
- Write some FAQs (frequently asked questions)
- Then share some helpful answers to said FAQs!
- Share hints and tips relevant to your website audience
- Share industry news that you think is appropriate to visitors
- Write about your own opinions on your business space
- Maybe write content for your website sharing success stories
- Add or relay any customer testimonials that you have recieved (add extra authenticity by scanning in and uploading the original letter if you have one)
When you set your mind to it and think about it, the list can actually be endless!
In addition maybe try and avoid simply ranting and moaning. No one really wants to hear constant negative comments, do they? Likewise, avoid the overt sales pitch; be natural and helpful.
Above all be friendly, polite and generate content that is of use and value to your readers. Speak as you would like to be spoken to and maybe even pretend you are chewing the fat with a good friend over a drink in the pub.
If you have any thoughts, hints, or other tips that you'd like to share, please feel free to leave them in the comments section below.