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Copywriting with Google in mind

Copywriting with Google in mind

Copywriting in any sense can be a challenging task. But when writing content for your website, not only must you endeavour to impress your potential customers, you'll also need to kiss up to Google if you want to earn yourself a place on the first page of those search listings. 
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Should I Google My Own Business? - Part 1

Should I Google My Own Business? - Part 1

Let’s face it; we’re all guilty of Googling our own businesses occasionally. For some of us it’s a vanity thing; we want to know that we’re performing better than our competitors are. For others, who may be spending substantially on SEO services, wanting to check up on the web company in question and making sure that they’re delivering what was promised, is fair enough! But could Googling your own website be doing more damage than it’s worth…?
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Optimising your website structure for search (Part 1)

Optimising your website structure for search (Part 1)

In our recent series of SEO tips, we recommend bringing your content in line which the related Google searches by dropping in your most relevant keywords wherever possible (and where appropriate). Your page names, which form the basis of your website’s navigation structure, are an important element of on-page SEO, and should be optimised in the same way...
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How to find free images and avoid copyright infringement demands

How to find free images and avoid copyright infringement demands

A lot of small-business owners are unaware that most of the images you find on Google are licensed for use, and that it is considered illegal to use any image that holds a copyright without the owner’s permission or without purchasing a license for its use. What could happen if you use a copyrighted image on your blog or website, and what can you do to avoid the consequences?
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Optimising images for Google

Optimising images for Google

While their main objectives are to add visual appeal and to support and strengthen marketing messages, images can also have a positive impact on your SEO strategy. So for some useful tips on optimising your images for Google search, keep on reading…
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Free Online Resources Worth Knowing About

Free Online Resources Worth Knowing About

It’s unbelievable how much free software there is out there. In fact, you’re pretty spoilt for choice so the following is what we believe to be ‘best in class’.
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An Insider Look At: LinkedIn

An Insider Look At: LinkedIn

The clue is in the name with ‘LinkedIn’. It’s a way of connecting and keeping ‘linked’ with the professionals of the working world. It’s the quieter cousin of the larger social media sites and maybe this is due to the professional nature of its users. LinkedIn is a great tool for networking, and well-used platform for brands, recruiters and those seeking work.
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An Insider Look At: Instagram

An Insider Look At: Instagram

For those of us who have been on board with Instagram since the early days in 2010, it’s hard to believe that it’s now nearly EIGHT years old! What started off as a quirky little app to share your life in pictures, has developed into a dynamic, sensational social media platform with over 800 million users. Thanks to Facebook acquiring Instagram for around $1billion in 2012, and the addition of multiple different features and brand-partnerships, Instagram has continued to grow rapidly.
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An Insider Look At: Twitter

An Insider Look At: Twitter

Like many things in life, Twitter shouldn’t be taken too seriously. That being said, with the new President of the United States repeatedly taking to Twitter in a scary, potentially fatal war declaration with Kim Jon-Un, we can’t help but wonder if social media has evolved to the point of no return… Twitter can however be a fantastic tool for your business if you use it right, but to be able to do that, you need to understand what it is and how it works.
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An Insider Look At: Facebook

An Insider Look At: Facebook

Let’s face it, there aren’t many of us who aren’t clued up to the world of Facebook. Since 2004, Mark Zuckerberg (who was just 19 at the time)’s multi-billion-dollar invention has taken the whole world by storm. Initially known as ‘The Facebook’, it started off as an online directory that connected people through social networks at universities, specifically at Harvard. Over the last thirteen years, it has evolved into an almost unrecognisable platform for not only people looking to conne...
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Page 1 of 6 FirstPrevious [1]
11/5/2019

Copywriting in any sense can be a challenging task. But when writing content for your website, not o...

10/8/2019

Let’s face it; we’re all guilty of Googling our own businesses occasionally. For some of us it’s ...

8/5/2019

In our recent series of SEO tips, we recommend bringing your content in line which the related Googl...

5/19/2019

A lot of small-business owners are unaware that most of the images you find on Google are licensed f...

4/24/2019

While their main objectives are to add visual appeal and to support and strengthen marketing message...

3/13/2019

It’s unbelievable how much free software there is out there. In fact, you’re pretty spoilt for cho...

2/21/2019

The clue is in the name with ‘LinkedIn’. It’s a way of connecting and keeping ‘linked’ with the...

2/10/2019

For those of us who have been on board with Instagram since the early days in 2010, it’s hard to be...

1/15/2019

Like many things in life, Twitter shouldn’t be taken too seriously. That being said, with the new P...

12/3/2018

Let’s face it, there aren’t many of us who aren’t clued up to the world of Facebook. Since 2004, ...