AND ANYONE WHO WANTS TO OPTIMISE THEIR WEBSITE
When you learn search engine optimization it’s rather like learning car maintenance. Knowing how to tweak metatags, and what helps your optimisation, is like knowing how to change the spark plugs and oil filter, and knowing what else is under the bonnet. After that, some people will decide to leave it to a garage (the ‘SEO specialist’) while others will try stripping and rebuilding the engine (DIY SEO). Just as understanding car maintenance means you can check that your garage has done it properly, learning SEO basics means you can ensure that your web designer/SEO adviser is doing things right. It’s another of the benefits when you learn SEO.