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A financial organisation which has made a name for itself in Cheltenham over recent years, Fairview Financial needed a web design and digital marketing plan to match its new-found success.
Fairview Financial was a brand-new business when its company director approached MA Design in 2016. The team were making waves with their social media marketing alone but needed a website to support this and provide potential new customers with more detailed information.
MA Design was commissioned to produce a full web design and implement a content management system (CMS) which would allow staff to make their own content changes easily.
Design goals for the new website were initially unclear, with Fairview Financial’s company director openly admitting that this was “unknown territory”. MA Design helped to guide him in the right direction, resulting in a design he deems himself as “fantastic”. This plan of action helped get Fairview Financial off the ground.
Having attended one of MA Design’s Google masterclasses, the company director had all the tools needed to go off and create appropriate content for the website. This training session also spurred him on to investigate AdWords. MA Design have since completed several landing page designs to help support Fairview Financial’s online advertising plan.
Since its launch, Fairview Financial’s website has helped to bring a marked increase in enquires; so much so, that this has led to a team expansion. The website and content strategy are designed to keep Fairview Financial ahead of competitors, and protect against search landscape changes (Google in particular).
MA Design continue to work with Fairview Financial on new and exciting projects.
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