Website copywriting

There’s website copywriting and there’s ‘research-based’ web copywriting based on actual search evidence from Google. At MA Design we add value to your website with the latter – carefully designed and written unique content from our experienced online copywriter that engages human readers as well as search engines.

• Website copywriting that humans and search engines love
• Online PR writing for link building
• Online articles for link-building
• Blog copywriting
• Marketing collateral to support your website
• Category pages and descriptive text for ecommerce sites

Copywriting for the web: it’s more than just placing keywords

Effective copywriting for websites involves more than just placing keywords into your content. To work effectively, each page of copy should be part of a site structure designed for search engine marketing. Then there are the unique differentiators and personality of your organisation, the right tone of voice and calls to action to be considered. With a wealth of experience in marketing, technical writing, web copywriting and PR, our website copywriter has successfully written for industries as diverse as engineering, helicopter operation, luxury hotels and road haulage.  

The benefits of properly researched internet copywriting?

In a correctly optimised site, professional web site copywriting based on thorough keyword research and an understanding of how customers search, adds the vital finishing touch. Our website copywriter has the knack of understanding what differentiates and defines your business and combining this with copy that attracts the search engines – it’s a powerful combination that we recommend you to consider when allocating your website budget.

Why you should let us do your website copywriting

It can be tempting to handle your own copywriting. But do you or your team really have the time and specialist skills to do it well? And even if your marketing manager can write copy, how comfortable are they as a website copywriter? And aren’t there other things they should be doing so their skills are best deployed for your business?...

Copywriting websites takes special skills. Our professional web copywriter has years of experience writing for the web. And as with the rest of our team you’ll find them to be a valuable partner during the development of your site. For the words that can set any new or upgraded website apart, please ask about our website copywriting services.