Giving an insight in to the world of self publishing, is the core theme to the site. Providing info on both short and long run printing helps visitors understand and deconstruct some of the industry's jargon and was central to the copywriting tasks.

A vast increase in phrases optimised for has seen a dramatic upturn in traffic to the website. With individually identified calls to action, each section has easy contact details visible. This has resulted in an increase in enquiries both on email and by phone.