The Blossoms Pet Care brief was simple. ‘I want my website to show that I love and care for animals, and want it to look friendly and welcoming!’ The result? A colourful, image heavy site with lots of content and information aimed toward visitors and search engines alike. An active self promoter (handing out business cards when out dog walking to other dog owners for instance!), the site is primarily a virtual brochure.

However, employing SEO research and onsite SEO work is getting results already. For instance, the client doesn’t offer mobile dog grooming, but carefully engineered pages mean that she captures searches for mobile dog grooming related phrases. This enables a switch sell to her ‘Collect & Drop’ off service where she collects dogs, grooms them, then drops back home.