Press release services

Press release services have long been a key part of marketing activity. Now, online press release distribution has established itself as a powerful online tool. In the hands of a skilled specialist, a press release service such as PRWeb enables businesses to quickly get their news to hundreds of online editors. The two main applications are as follows:

• Distribution of news stories
• Using online press release services to build quality inbound links

What are online press releases?

An online press release is a news story issued through a web-based submission service. On approval, the release is automatically sent to a variety of recipients. Depending on the press release distribution services you choose, these could include Google News and hundreds of editors of conventional and online media. Where releases appear in Google News (often within hours of submission), you can also gain valuable search engine rankings for the keywords around which the release has been designed.

Using press release services – should you do it yourself?

For many businesses, an online press release distribution service becomes a key part of their search engine optimisation. Aside from distributing news, an SEO press release is a powerful tool for inbound link building. Because the release contains link anchor text related to identified website pages, the placed article is particularly useful for this – but it must be written correctly.

One of your most important decisions will be between handling your own SEO press release submissions and sub-contracting this to specialists such as MA Design. Press release writing is a specialised skill. Why not [call for a chat] about the pros and cons of writing a press release yourself.

Professional support is often a cost-effective option

For many businesses, the specialist nature of online PR makes support from a professional partner an attractive option. Our SEO consultants and copywriters know how to write a press release quickly and accurately, and understand the subtleties of submission. Using our skills will spare you a long learning curve and deliver results faster. What’s more, when we handle your online PR you can be sure the project will be fully integrated with any other work we’re doing for you.

Online PR is simple with our press release service

Do you have a great customer service story or an important company anniversary? Or maybe you just want to announce the launch of your updated website? Whatever the story, we can create and submit stories online using an appropriate press release service.

What’s your news? Contact us for more information about the power of online press release services.