Competitor analysis

Systematic competitor analysis supports successful internet marketing. It’s very different to traditional market intelligence – a thorough investigation of how customers use search engines to find you.

Competitive analysis typically includes the following:

• Volume and type of keyword searches
• Strength of competition
• Tactics required to win market share
• Conclusions and recommendations

The benefits of thorough competitor analysis

Compared to other website elements, competitor research by skilled SEO professionals adds relatively little cost to projects. The benefits of competitive intelligence, however, are numerous:

• Performance – competitor analysis supports successful websites
• Peace of mind – your site built on quantifiable foundations
• Cost saving – right-first-time avoids later re-engineering

We often see organisations making incorrect assumptions about online competition. This leads to flawed decisions about keywords and internet marketing. It’s easy to do when you’re close to your business – and easy to avoid with an objective SEO consultant and competitive intelligence services.

Pro Tip: be wary of anyone asking you for a list of searches that you think people would make to find your product/service. This provides a convenient get-out for them – we’ll always tell you exactly which search terms matter (and prove it with facts).

Simplifying accurate competitive analysis

We make it easy to get competitor information that tells you how potential customers use search engines. Understanding high-level, medium-level and detailed searches gives vital insight into your website’s search environment. Then there’s keyword research to reveal how customers phrase their searches. Clients are often amazed by the different search volume between very similar terms. Why settle for a hundred searches each month when market intelligence reveals a nearly-identical term delivering thousands?

Ask about our ‘man versus berth’ scenario –

you’ll be amazed what we discovered!

With so many factors determining your online profile, competitor website analysis is vital to identify online competitors and their strengths. Only with such competitive intelligence can we design optimum strategy and tactics for your business – usually starting with the ‘big three’ that determine successful websites:

• Quality and number of inbound links
• Structure and number of internal links
• Page quantity and quality of text

Why you shouldn’t skimp on competitor intelligence

Particularly in competitive search environments, skimping on competition analysis can limit the effectiveness of websites from day one. Poorly designed sites often need later re-engineering when they don’t perform to expectations; this is costly and time consuming. Much better to base design, development and optimisation on hard facts from the start. Imagine the long-term rewards and peace of mind from knowing your website and strategies are built on solid empirical foundations.

Solid performance from competitive market intelligence

From our experience, skimping on competitors analysis only leads to higher costs and disappointment. Please call us today to learn more about how competitor analysis and keyword research could transform your website.

This is quite possibly the most important piece of Google related work you can do to your website.