How Did We Help?
PFT Central (AKA Plasterers 1 Stop Shop) are market leaders in the UK plastering industry. With a brief to increase traffic and online sales as well as completely redesign their online presence, our team crafted two websites (one eComm and a separate brochure website) as well as implemented a comprehensive turnover boosting SEO campaign.
With the aim of quadrupling online T/O in just three years, targets were high from day one. Now in its third iteration, the website has delivered on its original brief and is continuing to climb in Google search as well as deliver conversions in terms of sales and customer retention.
We also intelligently utilised the web software to function as an EPOS system saving then thousands of pounds in additional hard and software in store . Add to this an overhaul of all social media platforms and further revenue from Adwords, PFT benefited from having one agency manage and implement all of their online needs. The company are also opening UK franchises and MA Design are taking on the challenge of ensuring the franchises perform well online and without competing with the main franchise themselves.
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