Identify the words people use when searching the market, or Keyword Research, is Essential to the success of any website. A key problem for many is the lack of insight into how to identify and deploy Keywords in an online business. No doubt people have already realised that it is essential to the success of their online business to regularly increase the amount of visitors.

This one made me chuckle...

Google UK gets an enormous audience every day which comprises about 85% of all search queries in the UK. In some web design projects we have worked on, Google accounts for 96% of all search traffic to the site. It stands to reason then that the goal of any website should be to increase the coverage that a website commands in Google top search results for all the different types of subjects that people search for.

Google has been designed as a search engine that delivers good quality results for its consumers by placing a lot of importance on links. Central to Google technology is the idea that web page links help define popularity for the pages they link to. So how does this effect you?

Keywords and Website copy must work together intelligently to achieve the following goals...

Following on from my series of articles about how Google are tightening up their ways quite a lot, how can you tell if your own website is in tip top condition?

2012 was quite a turbulent time for many companies in the economic climate we all faced. What's more, those companies with websites, had to face a lot of changes in the way that Google rated and listed their websites in Google listings. So what does 2013 hold?

We have seen, even in only the last seven days, that more people have suffered with a loss of rankings lately. The latest is a local online kitchen and kitchen accessories retailer. They have a nice website with lots of content...so what’s the problem then? The route of the problem is...

I took a look over one of the main factors that has resulted in companies with websites suffering a loss in positions in Google results. Again, we’ve had more clients search us out in Google asking the same questions as our kitchen and lock people. So why is Google doing this? Is it a way of Google making more money from people on the web? We think it may just be...

As we move rapidly through 2013, Google helps us all to succeed in the online world. Many of us are now exposed to greater opportunities than ever before. But don’t take it all for granted as things are a changing...