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MA DESIGN BLOG

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Well hello and thanks for checking out the the MA Design Blog. In these pages we share some insider info with you, discuss hot topics of the day, and generally have a little rant here and there. Nothing too technical, although we do try and explain some quite techie info but in easy to understand plain English speak.


5 'Black Hat' SEO Tactics to Avoid!
Search Engine Optimisation (SEO) is a marketing discipline focused on increasing visibility in organic search engine results. Some website owners do this is using ‘black hat’ techniques; aggressive SEO strategies and tactics that only focus on search engines and not on a human audience. These tactics are usually used by those who are looking for a quick financial return on their websites, but typically end up doing their website more harm than good...

Organic vs Paid Searches
When a search engine returns its results, it’ll provide you with two types; organic and paid. The typical web user might not realise they are looking at apples and oranges when they get their search results, but knowing the difference enables the searcher to make a more informed decision about the relevancy of a result before they click through. Unfortunately for you website owners, this means you are facing even more competition when it comes to optimising your website for search...

How to paste your Google Analytics tracking code into your website
In order for Google to be able to start collecting information about the visitors to your website, you will need to paste the analytics tracking codes into each page that you wish to track. we’re going to show you where you can find it and how to paste it into your website.

Design Trend Predictions for 2016
In the dynamic world of web design, new concepts, tools and techniques are constantly being developed. As with many other industries, this is one that is far from static, and norms are challenged to introduce new and innovative design styles all the time. If you're thinking of building a new website in 2016, we suggest you read on for some design ideas and inspiration that will help you to stay ahead of the curve.

And the winner is...
Christmas is now just a couple of days away, and though it might not be snowing outside, the festive season is without a doubt in full swing! Each year, along with the mince pies and Christmas tree baubles comes an abundance of Christmas ads, and we’ve seen many brilliant campaigns emerging over the last month or so. So, whether you’re working right up until Christmas Eve and reading this post from your desk, or lucky enough to be sat at home in front of the TV watching your favourite Christmas film, we’d love to share with you some of our favourite festive ads from this Christmas season. We know you’re all dying to discover who was crowned the 2015 King of Christmas advertising, so you’ll just have to carry on reading to find out!

15 reasons why Google Analytics could benefit your business
Google Analytics is perfect for the use of small-to-medium-sized websites, so let's talk about some of our favourite features that could help to benefit your business.

Copywriting with Google in mind
When writing content for your website, not only must you endeavour to impress your potential customers, but you are also required to kiss up to the big cheese (AKA Google) if you want to earn yourself a place on the first page of those search listings. For tips on how to do that, carry on reading!

Best PR Stunts of 2015
In order to be successful in making connections with their target audiences, marketers must be able to capture attention, and what better way to do it than through PR?

A Guide to Google My Business
Google my Business is a free tool that you can set up in conjunction with your existing website to give your business a public identity and a presence on Google Search. Read on to find out how to create your own Google my Business page

Tackling multi-screen journeys with responsive design
58% of all transactions originating from a mobile ad also involve at least one other device in order to complete the purchase process - what does this mean for your website?



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MA Design

Cheltenham Film Studios

Hatherley Lane,

Cheltenham, GL51 6PN